PR Specialist

U.S. Career Institute (USCI), a subsidiary of Weston Distance Learning, is a leading distance education provider, offering 100% online, self-paced career training in healthcare, business, skilled trades, and others, as well as high school and is currently seeking a PR Specialist to join the marketing team. Reporting to the Content Manager, the PR Specialist will play an integral role in supporting brand awareness, credibility, and authority. 

Primary Responsibilities 

• Create and pitch stories to journalists and influencers in our niche and secure media placements (features, mentions, interviews) that align with overall marketing goals. 

• Draft and publish press releases, articles, announcements, website content, and other marketing-related communications as needed 

• Solicit written and video testimonials from current students and graduates. Coordinate testimonial production and work with internal team to publish final product on appropriate channels.  

• Support internal stakeholders with thought leadership opportunities including appearances on podcasts, at industry events, or in media placements, and LI profiles. 

• Initiate and actively manage brand advocacy program for employees and students.  

• Develop and execute a community engagement and corporate responsibility strategy. 

• Monitor media coverage, provide reporting on PR performance and share with the team. 

• Create the U.S. Career Institute internal newsletter. 

Qualifications 

• Bachelor’s degree in public relations, journalism, communications, or related field 

• 3+ years of applicable experience 

• Understanding of the media landscape, current on key trends and emerging opportunities 

• Proactive, results-driven professional with proven ability to build strong relationships with journalists, media outlets, company stakeholders, and executives. 

• Understanding of Public Relations strategy and mass communications 

• Fundamental writing, research, communications and critical-thinking skills 

• Ability to promptly and professionally respond to and manage communications and inquiries 

• Excellent organizational skills and attention to detail 

• Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines 

• Excellent verbal and written communication skills 

Benefits:  

• Salary Range: $60,000 – $70,000. Starting compensation may vary based on geographic location, work experience, and skills. 

• Health, Dental, Vision and Life Insurance  

• FSA, Short/Long Term Disability 

• Tuition Reimbursement 

• Paid Time Off